Q1
Walk me through how you would structure a market entry strategy for a client expanding into a new geographic region. Which frameworks would you use, and how would you prioritize variables like competitive intensity, regulatory environment, and customer demographics?
Why they ask this:* They're assessing your mastery of core strategy frameworks (Porter's Five Forces, PESTLE, etc.), your ability to synthesize complex data into actionable recommendations, and whether you can think systematically about real consulting problems.
Q2
Describe your experience with financial modeling and valuation techniques. How have you used NPV, IRR, or comparable company analysis in past projects to support strategic recommendations?
Why they ask this:* This tests your quantitative rigor and ability to back strategic advice with financial evidence—a critical skill for mid-level consultants who must validate recommendations to senior stakeholders and clients.
Q3
Walk me through a situation where you had to analyze large datasets to identify trends or insights. What tools did you use (SQL, Python, Tableau, Excel), and how did you translate raw findings into strategic insights?
Why they ask this:* They're evaluating your technical toolkit for data analytics, your comfort working with real data, and—most importantly—your ability to move from analysis to storytelling and business impact.
Q4
How do you approach a competitive intelligence project? What sources do you prioritize, and how do you distinguish between reliable insights and noise when building a competitive positioning strategy?