Q1
Walk me through how you would structure a product requirements document (PRD) for a new feature. What sections would you include, and how would you prioritize competing requirements from engineering and design?
Why they ask this:* They're assessing your ability to organize complex product information, communicate clearly across functions, and make trade-off decisions using frameworks—core competencies for a mid-level PM.
Q2
Explain how you would use a jobs-to-be-done (JTBD) framework to validate a product hypothesis before committing engineering resources. What metrics would you track?
Why they ask this:* They want to see if you understand modern product strategy frameworks, can validate assumptions before building, and know which metrics indicate real customer value versus vanity metrics.
Q3
Describe your experience with SQL or data analysis tools. How have you used data to challenge or validate a product assumption?
Why they ask this:* Mid-level PMs need basic analytical chops to pull their own data, validate hypotheses independently, and make data-informed decisions without always relying on analytics teams.
Q4
Walk me through how you would approach setting up an A/B test for a conversion funnel optimization. What are potential pitfalls you'd watch out for?