Q1
Walk me through how you would structure a PRD (Product Requirements Document) for a new feature. What sections would you include, and how would you prioritize requirements for a mid-market SaaS product with limited engineering capacity?
Why they ask this:* They're assessing your ability to communicate product vision clearly, organize information for cross-functional teams, and make trade-off decisions—core PM competencies.
Q2
Describe your experience with product analytics tools (e.g., Mixpanel, Amplitude, Google Analytics). How have you used cohort analysis or funnel analysis to identify a product bottleneck and drive a decision?
Why they ask this:* They need to know if you can translate raw data into actionable insights and use metrics to validate or refute assumptions—essential for data-driven product decisions.
Q3
How do you approach competitive analysis and market research for a product in a crowded space? Walk me through a framework you've used to identify your product's differentiation and positioning.
Why they ask this:* They're evaluating whether you can think strategically about market positioning, understand competitive dynamics, and articulate clear value propositions that resonate with customers.
Q4
Explain how you've used customer feedback tools (surveys, user testing, interviews) to validate a feature hypothesis. What did you learn, and how did it change your direction?