Q1
Walk me through how you would design a metrics framework to measure the success of a new feature launch. What KPIs would you prioritize and why?
Why they ask this:* They want to assess your understanding of product metrics, goal-setting, and how to connect business objectives to measurable outcomes—core skills for a Product Analyst.
Q2
Describe your experience with SQL and analytics tools (Tableau, Looker, Mixpanel, Amplitude, etc.). Give a specific example of a complex query or dashboard you built and what insights it revealed.
Why they ask this:* They're evaluating your technical proficiency with the tools and languages essential for data extraction, visualization, and storytelling in the product analytics space.
Q3
How do you approach A/B testing design? Walk through how you would set up a test, determine sample size, define success criteria, and interpret results.
Why they ask this:* Experimentation is fundamental to product decisions. They want to know if you understand statistical rigor, hypothesis formation, and can translate test results into actionable recommendations.
Q4
Explain how you would conduct a cohort analysis to understand user retention. What retention metrics matter most for a SaaS product versus a mobile gaming app?