Q1
Walk me through how you would design a metrics dashboard to track user engagement for a mobile app feature. What KPIs would you prioritize, and why?
Why they ask this:* Assesses your ability to define meaningful metrics, understand product impact, and design analytical frameworks that inform product decisions.
Q2
Explain the difference between correlation and causation. Give an example of how you've encountered this distinction in a past analysis and how it changed your recommendations.
Why they ask this:* Tests statistical literacy and whether you can avoid drawing misleading conclusions from data—a critical skill for credible product analysis.
Q3
You have access to user cohort data, funnel analytics, and A/B test results in your analytics tool. How would you structure a SQL query or analysis to identify which user segment has the highest drop-off rate in your onboarding flow?
Why they ask this:* Evaluates hands-on technical skills with databases and analytics tools, and your ability to segment and drill down into performance data systematically.
Q4
Describe a time when you had to validate a product hypothesis using data. What methodology did you use, and what were the limitations of your approach?