Q1
Walk me through how you would use a CRM platform to segment and prioritize a prospect list of 500 companies for outreach, and what metrics you would track to measure campaign effectiveness.
Why they ask this:* They want to assess your proficiency with industry-standard tools, your ability to work with data systematically, and your understanding of pipeline management fundamentals.
Q2
Describe your approach to building and maintaining a sales forecast model. What assumptions would you include, and how would you adjust it based on deal velocity and win rates?
Why they ask this:* This tests your analytical skills, ability to think strategically about revenue projection, and how you use data to inform business decisions.
Q3
Explain the difference between account-based marketing (ABM) and traditional lead generation. When would you recommend each approach for a B2B sales organization?
Why they ask this:* They're evaluating your knowledge of modern sales methodologies and your ability to align business development strategies with appropriate go-to-market approaches.
Q4
What frameworks or models do you use to qualify leads (e.g., BANT, MEDDIC, GPCTBA/C&I)? How do you adapt your qualification process based on deal size and sales cycle length?