Q1
Walk me through how you would build a sales pipeline forecast for the next quarter using historical data, win rates, and average deal size. What tools or frameworks would you use?
Why they ask this:* They're assessing your ability to use quantitative analysis and sales metrics to drive revenue projections—a core responsibility of a Business Development Manager.
Q2
Describe your experience with CRM systems (Salesforce, HubSpot, etc.). How have you used CRM data to identify upsell or cross-sell opportunities with existing accounts?
Why they ask this:* CRM proficiency and the ability to extract actionable insights from customer data are essential for managing relationships and identifying growth opportunities.
Q3
Explain the difference between account-based marketing (ABM) and traditional lead generation. Which approach would you recommend for enterprise deals, and why?
Why they ask this:* This tests your knowledge of modern B2B sales strategies and your ability to align business development tactics with different customer segments and deal sizes.
Q4
How do you calculate Customer Acquisition Cost (CAC) and Lifetime Value (LTV)? Walk me through a scenario where these metrics might influence your target account strategy.